Hanzon Fitness And Massage

CARA PR Case Study: HANZON Fitness and Massage

Challenge:

HANZON Fitness and Massage, a local massage therapy practice in Brookvale, NSW, sought to increase its visibility and attract more clients. The business recognised the importance of an online presence but needed help optimising it to reach the local target audience effectively. Specifically, HANZON wanted to:

• Improve discoverability in local search results.

• Enable potential clients to easily contact them.

• Showcase their services and location.

• Expand their online presence across relevant platforms.

• Engage their target audience with valuable content.

Solution:

CARA PR was engaged to enhance HANZON Fitness and Massage's online presence. CARA PR's strategy included:

• Google Business Profile Setup and Optimisation:

  • Creating a comprehensive and accurate Google Business Profile for HANZON Fitness and Massage.

  • Ensuring all essential information was complete, including business name, address, phone number (NAP), website, hours of operation, and service offerings.

  • Optimising the profile with relevant keywords, such as "massage Brookvale", "sports massage Northern Beaches", and "remedial massage".

  • Adding high-quality photos of the clinic to showcase the environment and services.

  • Enabling the messaging feature to allow potential clients to contact HANZON directly from the profile.

• Local SEO Strategy:

  • Implementing local SEO best practices to improve HANZON's ranking in local search results.

  • Encouraging and managing client reviews to build trust and credibility.

  • Ensuring NAP consistency across all online directories and platforms.

• Expanded Online Presence:

  • Identifying key online platforms relevant to HANZON's target audience, including social media (e.g., Facebook, Instagram) and industry-specific directories.

  • Creating and optimising profiles on these platforms with consistent branding and messaging.

  • Implementing a content strategy to share valuable information, promotions, and updates.

• Content Creation and Engagement:

  • Developing engaging content, including blog posts, articles, videos, and social media posts, related to massage therapy, health, and wellness.

  • Seeding content across online platforms using relevant hashtags (e.g., #massage therapy, #sportsrecovery, #selfcare) to increase visibility.

  • Utilising strategic @mentions of local businesses, health professionals, and community organisations to expand reach and build relationships.

  • Encouraging audience interaction through comments, messages, and reviews.

Results:

The implementation of CARA PR's strategy significantly improved HANZON Fitness and Massage's online presence. Key metrics, based on the data provided, include:

• Increased Visibility:

  • 1,401 Business Profile Views: This indicates a substantial increase in the number of people who saw HANZON's profile on Google.

  • 326 Search Appearances: The Business Profile appeared in search results 326 times, demonstrating improved visibility in relevant searches.

• Platform and Device Breakdown:

  • 532 (38%) Google Search – mobile: Mobile search was the dominant platform, highlighting the importance of mobile optimisation.

  • 525 (37%) Google Maps – mobile: A significant portion of views came from users searching on Google Maps via mobile, indicating the importance of map presence.

  • 197 (14%) Google Maps – desktop: Desktop Google Maps searches also contributed to visibility.

  • 147 (10%) Google Search – desktop: Desktop search played a role, but to a lesser extent than mobile.

• Search Term Analysis:

  • Massage (268): The most frequent search term, showing a broad interest in massage services.

  • Massage Brookvale (37): This demonstrates that the optimisation for local keywords was effective.

  • Hanzon Massage (21): Direct searches for the business name indicate increased brand recognition.

  • Best physio Balgowlah (<15) & Brookvale massage (<15): While lower in volume, these terms show that Hanzon is appearing for related searches.

Conclusion:

CARA PR's strategic approach, with a strong emphasis on Google Business Profile optimisation, expanded online presence, and targeted content creation, significantly improved HANZON Fitness and Massage's online visibility and discoverability. The data demonstrates a substantial increase in profile views and search appearances, driven primarily by mobile search and Google Maps. The search term analysis confirms the effectiveness of the local SEO strategy in targeting relevant keywords, such as "massage Brookvale". The ability for potential clients to message HANZON directly from their Google Business Profile streamlined the process of making enquiries and booking appointments. Furthermore, the creation and seeding of engaging content across multiple platforms, using relevant hashtags and @mentions, enhanced HANZON's reach and engagement with its target audience. This multi-faceted approach has proven to be a crucial tool for HANZON Fitness and Massage to attract new customers and build a strong online presence.