At CPR, we believe in the transformative power of the hero's journey. Our mission is to empower women to build iconic brands with purpose.

We understand the challenges of navigating a rapidly changing landscape, especially in the lifestyle, hospitality, and wellness industries. Our approach focuses on helping women rediscover their true purpose and reconnect with their audience using Brand Strategy.

Transform

Why You Need Brand Strategy

A strong brand strategy is the compass guiding your business to success. It's more than just a logo; it's the heart and soul of your enterprise.

Alignment

Insight

Impact

Find your true north and create a brand with a soul that attracts your ideal customers and makes a positive impact.

Unlock hidden opportunities to grow your business exponentially by deeply understanding your customers' desires and behaviours.

Achieve measurable growth and lasting success through a powerful brand that inspires loyalty and advocacy.

My Brand Strategy

Get to know CARA PR!

Hello! I'm Carolina, founder of CARA PR. Juggling the roles of solo motherhood, entrepreneur, and brand strategist has given me a unique perspective and a deep understanding of what it takes to build a successful business. I'm passionate about helping businesses like yours craft powerful brand stories that connect with your audience. I bring a blend of sales, marketing, and strategic problem-solving to the table, empowering you to achieve your goals. To expand our capabilities and offer even greater value, I've partnered with Esther, an industry expert with exceptional insights. Together, we combine our strengths to provide unparalleled brand strategy and marketing solutions. Explore how Esther's expertise complements mine, and how we can help you elevate your brand to new heights. Ready to discuss your vision? Book a complimentary session or contact us via email. Let's make your brand dreams a reality.

Get in Touch

Services

Ignite Your Business Transformation with Integrated Strategies. CARA PR's four core pillars – Brand Elevation, Strategic Marketing, Impactful PR, and Performance-Driven SEO – work in seamless synergy to revitalize businesses seeking transformation. We build a robust brand foundation that resonates with new and expanding audiences, providing the strategic fuel needed for explosive growth and long-term success.

Brand Strategy

Strategic Brand Elevation: Defining Your Impact: At CARA PR, we go beyond surface-level branding. We work collaboratively to define your unique brand identity and craft a compelling narrative that effectively connects with your target audience. Our tailored brand strategy is seamlessly integrated with our marketing and PR services, ensuring you stand out authentically in a competitive market, fostering genuine engagement and lasting loyalty that drives meaningful impact.

Marketing

ntegrated Marketing: Connecting You to Your Audience: At CARA PR, our comprehensive marketing services are strategically designed to launch and amplify your brand. We provide tailored solutions encompassing engaging content creation, effective email marketing, dynamic social media management, and user-friendly website design and development. By integrating these elements with your overarching brand strategy and PR initiatives, we ensure a cohesive and impactful connection with your target audience from launch and beyond.

SEO

Strategic SEO for Enhanced Online Presence: At CARA PR, our search engine optimization goes beyond basic tactics. We implement comprehensive on-page and off-page strategies, working directly with Google Console insights to ensure your website achieves optimal performance and visibility. By aligning our SEO efforts with your overarching brand and marketing objectives, we drive sustainable organic growth and ensure your online presence works for you year-round.

PR

Strategic PR for Brand Amplification: At CARA PR, our media publicity and public relations campaigns are more than just getting noticed. We strategically develop and execute PR initiatives that directly support your overarching brand strategy and marketing goals. From targeted media outreach and impactful product launches to proactive reputation management and profile building, we ensure your story resonates with the right audiences, fostering brand awareness, customer loyalty, and ultimately, business growth.

All Services List

Empowering women to build iconic brands with purpose

Unleash your brand's inner hero. We blend strategic branding with

powerful PR to transform your business vision into a reality.

Unleash My Brand

Become a recognised, influential BRAND
Maximise your impact
Create a lasting legacy

does this seem familiar?

I don't really have a Brand...

You've poured your heart and soul into building a successful business, and you're exhausted.. but you know something's missing.

Discover your brand's unique identity and purpose through strategic branding.

I'm sick of Competing on price

Tired of slashing prices to compete? Your business deserves a premium positioning that commands higher value and attracts loyal customers.

Build a strong brand that differentiates you from competitors and justifies higher prices.

i'm Lost.. how do i create a real Connection

Feeling lost in a sea of competitors? Build a strong brand identity to connect with your audience on a deeper level and foster a loyal community.

Create a brand that builds a tribe of passionate followers.

Our Services

THIS COULD BE YOU...

'Finally having people recognise and talk about my brand is THE MOST EXCITING and exhilarating feeling. I can't tell you how long and difficult it has been working without any strategy. Without shadow of a doubt, working with a brand strategist has been a complete game changer for me. The level of detail that went into research to build out the strategy, has really proven itself time and time again. My business is doing numbers it's never done before and there is a demand for me to create more and more products. After starting out on my own and putting in all my money it's just incredible to be finally reaping the rewards. Now I get to travel and enjoy life more.' Jess M

Join Our Tribe

be your own hero

Your Brand Hero's Journey Starts Here

Finding Your Brand's Soul

Unlocking Your Brand's Potential

Making Your Brand Shine

Discover Your Why: Let's figure out what drives your business beyond just making money. What's your passion?

Know Your People: We'll get to know your ideal customer inside and out. What makes them tick?

Make a Difference: Let's find ways your brand can help make the world a better place.

Customer Journey: Let's map out your customer's experience. Where are the rough patches?

Beat the Competition: We'll figure out what makes you special and why people should choose you.

Customer Love Fest: We'll dive into what your customers really want and need.

Set Goals: Let's figure out what success looks like for your brand.

Bring Your Brand to Life: We'll create a plan to make your brand amazing.

Keep It Consistent: We'll make sure your brand always looks and feels great.

Start My Journey

but don't take our word for it..

CARA PR Yacht sailing over tropical waters to give cpr to drowning business owner

I boost interest in my Massage and Fitness business with a wider audience through a number of platforms. I’ve seen my business picking up and past clients returning. I now have diverse channels of marketing in place, without having to spend a ton of money to get traction. Carolina is hard-working, dynamic, and persistent. I have no hesitation in recommending her services.