choose CARA PR

The CARA PR tribe is a community of passionate creatives, strategists, web developers, SEO and analysis experts.

We started out by helping clients in the Education and Fitness sectors to re-imagine their offerings to deliver personalised services in a pandemic-stricken world.

Our success revealed a universal requirement: businesses everywhere needed to have alignment with their tribe – their immediate core users - and they needed to lock in a Brand Strategy to achieve their potential.

Together, we create powerful brands that dominate and Make a positive impact on the world.

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so

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began...

We're more than just brand strategy and PR Professionals. We're a community of passionate creatives and web development, SEO and analysis experts, united by a belief in the power of positivity and the potential of every woman.

We're here to help you become the hero of your own business story.

With a deep love and respect for humanity and the environment, we choose to work with businesses aligned with our values in the leisure, lifestyle and wellness space. Together, we'll create powerful brands that dominate and make positive impact on the world.

Find Your Tribe

CAROLINA

Carolina is a creative problem solver and tenacious hunter, driven by service and anchored in unwavering honesty and integrity. A seasoned leader specialising in business development, communications, and media, she excels in comprehending diverse business models; strategically addressing operational gaps, and maximising profitability.

Her extensive background in Strategic Branding, Marketing, and PR positions mark her as a triple threat for organisations seeking to elevate or reassess their business potential.

Carolina has a proven track record working alongside industry giants such as Sodexo, Salesforce, ANZ Bank, and Charterhall and has a nuanced understanding of diverse business models, market trends, and economic factors. Her adaptive approach allows her to span from small start-ups to multinational conglomerates.

Carolina's forte lies in establishing and nurturing meaningful connections through traditional and social media, utilising persuasive communication and design for successful collaborations.

With a vast network, across multiple industries and lifestyles, she is a valuable resource for sourcing investors, attracting clients, and cultivating connections.

'i spent most of my life just wanting to blend in- till i realised, being different was actually the goal' C.Jimenez

CARA PR

More Than Profit. A Voice for Purpose.

At CARA PR, we believe business should stand for something greater. While we deliver powerful strategies and results-driven campaigns, our mission extends beyond the bottom line. We are committed to building community, advocating for social impact, and using our voice—and our platform—to uplift those who are unheard.

Whether it's amplifying important causes, supporting small businesses, or shining a light on the stories that matter, we lead with empathy, courage, and purpose. We’re here to make a difference—creating space for change, and standing with those who need a voice most.

This is PR with heart. This is CARA PR.

Community Focus

Leading with Purpose: A Day on the Streets

The Big Issue Magazine

Through CARA PR, I’ve led executive teams in The Big Issue's unique volunteering program—spending half a day selling magazines alongside people experiencing homelessness. It’s a powerful, humanising experience that shifts perspectives and fosters real empathy.

The Big Issue has helped over 7,000 vendors earn a dignified income, with more than $35 million going directly into their pockets since 1996. This program reminds us that leadership isn't just about strategy—it's about connection, compassion, and walking beside those doing it tough.

Fighting for Change: Closing Child Support Loopholes

At CARA PR, we’re actively lobbying the government to close the legal loopholes that allow parents to dodge child support—hiding income through businesses or assets while single parents are left to struggle alone.

These gaps in the system, often overlooked by Services Australia, enable ongoing financial abuse and keep families in hardship. We're calling for transparency, accountability, and a system that truly protects children and supports the parents doing it tough.

Because justice shouldn't be optional—it should be built in.

Love Without Limits: Neuro-Inclusive Dating Events

Coming soon - Register Your Interest

At CARA PR, we believe everyone deserves the chance to find connection, love, and belonging. That’s why we’re developing a neuro-inclusive dating event series—carefully curated to support individuals of all neurotypes in building meaningful relationships.

These events are designed to be welcoming, supportive, and free from pressure—giving everyone a safe space to show up as themselves and experience the joy of real connection.

Because love should be for everyone. And we’re here to make sure it is.

Speaking for the Voiceless: Reforming the Companion Animals Act

CARA PR is advocating for urgent reform of the Companion Animals Act to put an end to the convenience killings of cats and dogs by State Animal Management authorities, including council rangers.

Too often, beloved pets are seized and euthanised over minor incidents—with little transparency, oversight, or opportunity for mediation. We're pushing for legislation that prioritises animal welfare, owner rights, and humane, evidence-based approaches to incident management.

It’s time for a system that reflects community values and treats companion animals with the dignity they deserve.