Find your tribe
leave your legacy
choose CARA PR
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​Born during the tumultuous times of COVID,
CARA PR emerged as a beacon of hope for businesses struggling to navigate a rapidly changing landscape. In a world where businesses were being suffocated by external forces, we became CPR for your business.
We started our journey by helping Education and Fitness sectors re-imagine their offerings to deliver personalised services in a pandemic-stricken world. Our success unveiled a universal need: businesses everywhere craved alignment with their tribe, insights into their world, and the power to make a meaningful impact.
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And
so
it
began...
We are all about facing adversity head on - staring down fear and charging forward as the brave warriors we truly are.
We're more than just brand strategy and PR Professionals. We're a community of passionate creatives and web development, SEO and analysis experts, united by a belief in the power of positivity and the potential of every woman.
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​We're here to help you become the hero of your own business story.
With a deep love and respect for humanity and the environment, we choose to work with businesses aligned with our values in the leisure, lifestyle and wellness space. Together, we'll create powerful brands that dominate and make positive impact on the world.
Meet The Women Behind Cara Pr
At CaraPR, we believe in celebrating and maximising the benefits of both our similarities and differences.
Carolina and Esther both have exceptional levels of knowledge of Brand Creation and Management. Carolina's expertise is in the presentation of your brand through Marketing, PR and Social Media. Esther's experience is firmly rooted in Commerce, practical Product Development, Technology and Data.
We are 2 single Mums and 2 individual forces of nature, with 2 different approaches that combine deeply at brand level to create 1 unified outcome.
We are principled, passionate, innovative and creative and love to work with other intelligent women who want to embrace their inner warrior. Talk to us today to start to achieve your entrepreneurial dreams and change your world.
CAROLINA
Carolina is a creative problem solver and tenacious hunter, driven by service and anchored in unwavering honesty and integrity. A seasoned leader specialising in business development, communications, and media, she excels in comprehending diverse business models; strategically addressing operational gaps, and maximising profitability.
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Her extensive background in Strategic Branding, Marketing, and PR positions mark her as a triple threat for organisations seeking to elevate or reassess their business potential.
Carolina has a proven track record working alongside industry giants such as Sodexo, Salesforce, ANZ Bank, and Charterhall and has a nuanced understanding of diverse business models, market trends, and economic factors. Her adaptive approach allows her to span from small start-ups to multinational conglomerates.
Carolina's forte lies in establishing and nurturing meaningful connections through traditional and social media, utilising persuasive communication and design for successful collaborations.
With a vast network, across multiple industries and lifestyles, she is a valuable resource for sourcing investors, attracting clients, and cultivating connections.
ESTHER
Ever the instrospective analyst, Esther is the factual and practical side of the CaraPR pairing. She loves to dive deep into data and information sources, identifying ways to enhance your current offering, trouble-shoot your SEO, cut out the middle-men, and provide real-world solutions to confusing issues.
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Put simply, Esther makes sure your brand shouts out loud to search engines, through deep technical knowledge and experience.
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Having been in the online space since before the turn of 2000, Esther has more than 2 decades of experience in online operations. Having worked for big household name brands in the UK and Australia, Google in their London office, and tech start-ups in Dubai, she has experience of almost every web platform available. Her experience of data analysis, using multiple tools, drives her decision making process.
Esther helps you discover unexpected insights and develop plans to tackle issues with existing sites and implement directional best practice on your new website.
'i spent most of my life just wanting to blend in- till i realised, being different was actually the goal' C.Jimenez
Still want to know more?
THIS COULD BE YOU...
'Finally having people recognise and talk about my brand is THE MOST EXCITING and exhilarating feeling. I can't tell you how long and difficult it has been working without any strategy. Without shadow of a doubt, working with a brand strategist has been a complete game changer for me. The level of detail that went into research to build out the strategy, has really proven itself time and time again. My business is doing numbers it's never done before and there is a demand for me to create more and more products. After starting out on my own and putting in all my money it's just incredible to be finally reaping the rewards. Now I get to travel and enjoy life more.' Jess M
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