Neon Dreams Activation by Trolley'd
In 2025, Vivid Sydney welcomed Neon Dreams – a retro roller disco diner and skate rink activation like no other. With roller waitresses, a DJ playing live from a glowing cockpit, nightly performances, and unforgettable nostalgic energy, the activation quickly became a crowd favourite.
CASE STUDY: Neon Dreams at Vivid Sydney 2025
A Sustainable Roller Disco Powered by Strategic Partnerships
Overview
In 2025, Vivid Sydney welcomed Neon Dreams – a retro roller disco diner and skate rink activation like no other. With roller waitresses, a DJ playing live from a glowing cockpit, nightly performances, and unforgettable nostalgic energy, the activation quickly became a crowd favourite.
CARA PR was engaged as the Partnerships Manager, with a clear brief: source aligned financial and in-kind sponsors to bring this immersive vision to life – sustainably and spectacularly.
Objectives
Drive meaningful brand exposure and collaborative storytelling opportunities
Offset operational costs with product-based partnerships and strategic support
Elevate the activation’s experience with thoughtful, ethical, and exciting integrations
CARA PR’s Role
CARA PR led the partnerships strategy, from identifying potential partners to pitch development, negotiations, onboarding, and integration.
Our responsibilities included:
✅ Crafting partnership proposals aligned with Trolley’d’s creative and sustainable values
✅ Sourcing innovative products and services that elevated the guest experience
✅ Securing both financial sponsorships and in-kind contributions
✅ Managing ongoing partner communications and ensuring visibility across the activation
Key Sponsorship Wins
🌿 Sustainable & Product Sponsors:
Impala Skate: Sponsored safety gear and skates for performers and guests
The Only Straw Provided compostable and edible drinkware for a zero-waste sipping experience
Better Cup Co.: Supplied reusable cups, reinforcing the activation’s low-impact goals
Flora Food Group: Sponsored the viral espresso martini soft serve, a vegan treat adored by guests
Millsheds Distillery: Supplied spirits for a bespoke cocktail menu featuring native and foraged ingredients
These partnerships didn’t just offset costs – they amplified the creative storytelling and values of the activation.
Results
6 major sponsorships secured within a six-week window
Full product integration across the bar, diner, and skate experience
Positive media coverage highlighting both the activation and its sustainability credentials
Enhanced guest experience, with thoughtful, on-theme touches from every sponsor
Stronger brand reputation for both Trolley’d and CARA PR in the event innovation and partnerships space
Final Nights Call-to-Action
As the final nights of Vivid Sydney 2025 approached, Neon Dreams offered festival-goers one last chance to skate under the stars, sip foraged cocktails, enjoy vegan bites, and relive their youth – all thanks to a collaboration between creative minds and conscious brands.
Conclusion
CARA PR is proud to have played a pivotal role in delivering a vibrant, sustainable, and wildly successful experience at Vivid Sydney 2025. By connecting bold ideas with the right partners, we helped create a memorable activation that didn’t just dazzle – it delivered.
Looking to bring your next big idea to life through strategic partnerships?Let’s talk →