Service Description

With more than 15 years experience in Prioduct Development across multiple categories and geographical locations, our Retail and E-Commerce expert is ready to impart her knowledge on how to get your idea off the drawing board and into the hands of retail buyers and direct customers worldwide. This appointment will take you from concept to completion, avoiding common legal, practical and technological minefields. It will encourage you to consider whether your product is part of an existing brand or a stand-alone offering. Where in your product range should it sit? Very importantly, it also includes information on how to get your research right. So many people dive straight in because they CAN, rather than thinking about whether they SHOULD. Emotionally, your new product idea is your baby, we get that. However, this is a real life decision you are making - to take a dream and make it real. To do that, you have to be pragmatic and ask yourself some tough questions. Esther's background in Project Management and Negotiation, as a top Category Manager (New Product Development) in the UK retail saw her release stand alone products, brand line ups and manage their position in the overall scheme of the wider retail environment.