CARA PR was born from a simple but uncomfortable truth
You can do “everything right” and still feel completely unseen.
About Carolina
Carolina Jimenez is the Founder of CARA PR and a strategist known for turning high-potential businesses into brands people trust, remember, and choose.
With 20+ years across sales, partnerships and communications, Carolina brings a rare blend of commercial sharpness and creative problem-solving. She learns business models fast, identifies operational and messaging gaps, and builds the strategy that closes them — so founders can scale with clarity, confidence, and profitability.
Her career spans real estate, executive leadership support, and investor relations, where precision, trust, and stakeholder management are non-negotiable. Today, she channels that experience into brand strategy and visibility — pairing persuasive communications with customer-journey thinking to reduce friction and convert attention into demand.
Carolina has worked with and alongside major organisations and campaigns including Sodexo, Salesforce, ANZ Bank, Charter Hall, Nike, YUM Brands, GIO, Movember, Surf Life Saving Australia, AMP, and New Zealand Trade & Enterprise. She moves seamlessly between startups and established brands, building credibility through consistent positioning, media-led storytelling, and partnership pathways that make growth more predictable.
Beyond client work, Carolina leads Neuro Awesome, assembling its board and partnerships, and she volunteers with Surf Life Saving Australia as a Surf Life Saving Assistant and Under 8’s Age Manager.
"I spent most of my life just wanting to blend in untill I realised, being different was actually the goal"
Carolina Jimenez
More Than Profit. A Voice for Purpose.
At CARA PR, we believe business should stand for something greater. While we deliver powerful strategies and results-driven campaigns, our mission extends beyond the bottom line. We are committed to building community, advocating for social impact, and using our voice—and our platform—to uplift those who are unheard.
Whether it's amplifying important causes, supporting small businesses, or shining a light on the stories that matter, we lead with empathy, courage, and purpose. We’re here to make a difference—creating space for change, and standing with those who need a voice most.
This is PR with heart. This is CARA PR.
Start where you are.
Grow where you want to go.
